Yi Li
OPen
Project

City Builder Green

A data-driven platform helping impact investors discover and manage community-driven, climate change opportunities.

Overview
Problem
City builder interested in expanding its offerings to include information on climate change opportunities to help investors interested in combating climate change better understand where climate change mitigation investments are most needed, however as it under the Citi bank, it can not promising any financial returns for the projects.
Outcomes
We have designed and prototyped a sub-site for City Builder to do AB testing with their current platform, it showcases climate change migration opportunities. We design to collabrate with a renowned impact investing network to established a comprehensive data framework to ensure accurate data comparison. Our primary focus is to provide non-monetary information on impact investing, including carbon emission reduction, community impact, and alignment with the city's climate plan.
Info
Role
Student Interaction Design Intern Team: Ashley Ma, Osama Hussain, Roshel Chawla
Scope
Fintech, Data, Strategy
Tools
Figma, Miro, Adobe Suite
Project Pitch Video
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End Result

Here are some highlights of the final product.

MAKING A REAL IMPACT IN THE COMMUNITIES THEY CARE ABOUT

City Detail page offers comprehensive information on the community, including detailed climate action plans and area-specific climate risks. This detailed community data provides investors with insights into the city's current status and ongoing efforts to address climate change, enabling them to identify where they can make the most impact with their investments

Final application
Designs & Solutions

KEEP ON TRACK AND STAY ORGANIZED

Manage page allows investors to keep track of the projects they are interested in and are invested in. The page offers a clear and concise overview of the projects, their status, and the impact they are making. Investors can also set their investment goals and preferences on this page and receive notifications when new projects that match their criteria become available.

HELP INVESTORS MAKE INFORMED DECISIONS

Project Detail page is a one-stop destination for investors to learn about specific community-driven, climate change projects and the impact they are making.To provide standardized climate metrics for evaluation, City Builder Green will partner with Global Impact Investing Network to provide the Iris framework, which will increase data clarity and comparability, making it easy for investors to understand the impact of the project.

Uncovering Issues

User research
Findings &Insights

We interviewed 8 end users, conducted 4 Co-design workshop and stakeholder interviews. Based on our research, we identified that project specific details and monetary &non-monetary value were the most crucial needs for stakeholders in order to improve user's decision-making process.

Testing & Iterations

Usability testing
Fndings & Iterations

I conduct usability testing with multiple user and incorporate the insights into my design. Here are the big changes that were made.

Before

After consulting with the project manager and other stakeholders, it has been determined that users should have the ability to navigate back to the main site from the City Builder Green sub-site.

After

In order to provide an easy navigation option back to City Builder, we have implemented a horizontal banner above the navigation on the sub-site. This banner serves as a clear and convenient way for users to return to City Builder if they choose to do so.

Before

Users find that there is a considerable amount of information on the page, causing them to become overwhelmed and desiring a simpler way to navigate to the sections that interest them the most.

After

To enhance user experience, we have implemented a section progress bar that allows users to track their current location and easily navigate to their intended sections. This feature helps users stay informed about the information they are viewing and facilitates seamless transitions to their desired sections.

Lessons Learned

Reflecting on the
Project Process

The journey has been filled with challenges, ups, and downs, but it has been a tremendous learning experience. Throughout this process, I have gained invaluable insights that have shaped my understanding and approach

How to work under restrictions and constraints

Through working on the City Builder Green Project, I learned the importance of being able to work under restrictions and constraints. I also gained a deeper understanding of how to balance the needs and wants of users with the requirements and priorities of stakeholders. The project allowed me to develop my skills in stakeholder engagement and decision making, as well as to gain insights into the challenges and opportunities of sustainable urban development

Additionally, I learned the importance of conducting thorough research and gathering input from various stakeholders in order to make informed decisions. I also became more proficient in identifying potential challenges and obstacles, and developing strategies to overcome them.

Project

City Builder Green

A data-driven platform helping impact investors discover and manage community-driven, climate change opportunities.

Info
Role
Student Interaction Design Intern Team: Ashley Ma, Osama Hussain, Roshel Chawla
Scope
Fintech, Data, Strategy
Tools
Figma, Miro, Adobe Suite
Highlight

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