Hi, I'm Yi. A product designer excited about high impact driven teams and great culture.
Hard skills:
Figma
After Effects
Principle
ProtoPie
Webflow
Blender
Cinema 4D
Photoshop
Illustrator
Soft skills:
Brainstorming
Motion Design
Wire framing
Design Systems
Design thinking
Problem-solving
Rapid Prototyping
Storyboard
Rapid Ideation
Visual Design
Sketching
User Flow
User Interview
Usability Testing
Competitive Analysis
Affinity Diagramming
Contextual Inquiry
Languages:
English – Advanced
Mandarin – Native
Passion for Design: From Visual Design to Product Design, My Journey So Far.
I hold a Bachelor's degree in Graphic Design and have been working in the design industry for over a decade. During this time, I have honed my skills in design principles, user experience, and front-end development. I'm proficient in design tools such as Adobe Creative Suite, Sketch, and Figma, and have a deep understanding of front-end development languages like HTML and CSS.
My passion for design started when I was young, and I love collaborating closely with my clients to understand their unique needs and preferences, and developing tailored design solutions to effectively communicate their brand message and engage their target audience. Overall, I'm passionate about problem-solving through creative and artistic exploration.
As a Digital Product Designer, my focus is on creating engaging and intuitive user interfaces that provide an exceptional user experience. I believe that design should be user-centric, and my approach to design reflects this belief. I work closely with my user to understand their users' needs, conduct user research, and create wireframes and prototypes to ensure that the final design meets both user and business goals.
In my spare time, I enjoy exploring new design trends and technologies, attending design conferences and workshops, and sharing my knowledge with the design community. I'm always excited to collaborate on new projects and would love to hear from you. Please feel free to get in touch if you have any questions or if you'd like to work together.
Education:
MFA in Interaction Design
School of Visual Arts
BFA in Communication Design
Massachusetts College of Art and Design
Approach:
Wireframes
Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.
Digital Design
To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, designers can create wireframes and prototypes to iterate and refine the design.
Problem Solving
My approach to problem-solving is rooted in a combination of creativity, empathy, and analytical thinking. I believe in thoroughly understanding the problem at hand, taking into account the needs and perspectives of all stakeholders involved. By immersing myself in the user's experience, conducting research, and actively listening to their challenges, I strive to uncover deep insights that inform innovative solutions.